Natural high meat diets, just as nature intended.

Crafted with care, our New Zealand way.

Nature's already written the recipe.

WE JUST FOLLOWED IT.

We believe you need to look no further than nature when it comes to the best way to feed your pet.

Made from natural whole-food ingredients ethically and sustainably sourced with minimal processing, our recipes contain all the goodness of a natural, high meat diet that your pet will love.

The best in pet nutrition because pets deserve the best, no comprises.

Our high-meat, grain-free instinctive diets support whole-body health.

A visibly happier, more vibrant pet, for even better moments together.

It’s everything they need, everything they want.

Freeze-Dried Cat Food

98% high protein, freeze-dried recipes to nourish immunity, skin, digestion - and joy.

Canned Cat Food

98% high protein, whole-body health canned recipes made without gelling agents or fillers.

Pouch Cat Food

98% high protein, whole-body health recipes in a pouch format, made without gelling agents or fillers.

Cat Treats

Natural, healthy great tasting treats. Ideal for training, rewarding and on-the-go!

Best-in-class meat nutrients, and joy in every bite.


Whole-body health starts here.

Make mealtimes extraordinary with the gold standard in pet nutrition.

High meat, New Zealand grass-fed, wholefood ingredients.

Packed with nutrient-rich meats and wholefood ingredients, our recipes lock in flavour and vitality.

Ethically and sustainably sourced.

Our wholefood ingredients are sourced with the highest standards and are
100% traceable.

Crafted with care, our New Zealand way.

Trusted partners, purposeful ingredients, rigorous quality and safety processes.

Backed by science.


We don’t just believe in high meat diets – we prove it with research.

New Look. Enhanced Recipes. Same Love.

We’ve refreshed our freeze-dried range to be even better nutritionally complete, more delicious, and even safer.

- Improved taste and texture your pet will love.

- Enhanced recipes supporting healthy digestion, nutrient absorption and a healthy gut.

- Optimised nutrient balance for everyday vitality and long-lasting energy.

MINIMALLY PROCESSED, NATURALLY PRESERVED, MAXIMUM NUTRITION.

Our freeze-drying process gently locks in all the natural goodness, nutrients and
flavours of our ingredients.

INGREDIENT TRACEABILITY FROM
PADDOCK TO PLATE.

All our wholefood ingredients are 100% traceable and ethically and sustainably
sourced.

BACKED BY SCIENCE,
TESTED WITH LOVE.

We work with key partners and universities to ensure our recipes are proven.