Naturally Better Nutrition

Combining the best ingredients, our high meat cat food and supplements are packed with energy and nutrients to help your cat live a long, healthy and vibrant life.

Made Fresh In New Zealand

New Zealand is famous for its unspoiled environment, clean air, lush pastures and plentiful oceans, making it the perfect place to find an amazing array of natural, pure ingredients. We have made the most of these resources, sourcing free-range meat from grass-fed animals, cage-free chicken, and the finest seafood from sustainable sources.

The Taste That Cats Love

Even the pickiest eaters are drawn to the natural flavors of our products, because cats are genetically predisposed to a diet rich in meat.

A Natural Source of Energy

Our diets made from premium meats provide the rich and nourishing proteins and fats needed to give your cat a natural source of energy to thrive.

Healthier, Happier Cats

Our products help with weight management, improve digestive function, boost anti-inflammatory responses, and support your cats general good health.

Freeze-Dried Feasts / Toppers

We were one of the first pet food company's to take freeze-dried technology to the world. Our products are made using the highest quality ingredients and carefully developed processes, giving your cat natural goodness of fresh ingredients.

Canned Feasts

We were the first pet food company to exclude gelling agents and binders from cat food. Instead, we use fresh New Zealand water. Not only is this better for your cat’s nutrition, it's also a great way to add extra hydration to their diet.

Pouch Feasts

Nutritious, highly palatable wet food presented in a soft pâté, which many discerning felines enjoy. Made without gelling agents - just fresh New Zealand water for optimal nutrition. Presented in a mess-free, easy-to-use, 85g single serve.

Green Tripe Booster

Hailed as a highly palatable, natural superfood, our Green Tripe Booster is a powerful supplement created to add to your cats food, helping to support digestive health, heart function, and skin & coat condition.