Black Friday Deals Up to 30% OFF
Save up to 30% on freeze-dried meals, toppers & treats.
Save 25% Off Our
Black Friday Bundles
Discover three curated bundles crafted with premium New Zealand wholefood ingredients.
For a limited time, enjoy 25% off our Best Sellers Bundle, Toppers Bundle, and Treats Trio. The perfect way to experience the gold standard in pet nutrition.
BLACK FRIDAY STARTS NOW SAVE 25% ON ALL BUNDLES
$48.57
$64.77
$26.97
$35.97
$38.22
$50.97
Save 30% Off
Select Products
Enjoy 30% off select products, crafted in New Zealand from sustainably sourced meats and wholefood ingredients.
No gels. No fillers. No artificial additives.
Just high meat nutrition for happier, healthier cats.
SAVE UP TO 30% ON SELECT FELINE NATURAL PRODUCTS
From $60.31
From $60.31
From $43.60
From $60.31
From $60.31
From $60.31
Natural high meat diets, just as nature intended.
Feline Natural diets support whole-body health, for a visibly happier, more vibrant pet, for even better moments together.
It’s everything they need, everything they want.
Crafted with care our New Zealand way.
Nutrients in every bite.
Just pure nutrition. No fillers. Freeze-drying preserves the natural integrity of our high-meat raw ingredient's blend, giving your pet optimal nourishment in every meal.
Health from nose to tail.
From glossy coats to strong joints and healthy skin, our recipes are rich in omega-3s, omega-6s and high-quality animal protein for full-body vitality.
Gentle on tummies.
With minimal processing and only purposeful ingredients, our freeze-dried food supports smooth digestion, nutrient absorption, and a happy gut.
A taste cats love.
Even the fussiest eaters can’t resist our food. With 98% real meat and organs, it tastes just like a natural diet should - satisfying instincts, wagging tails, and generating purrs.
New Look. Enhanced Recipes. Same Love.
We’ve refreshed our freeze-dried range to be even better nutritionally complete, more delicious, and even safer.
MINIMALLY PROCESSED, NATURALLY PRESERVED, MAXIMUM NUTRITION.
Our freeze-drying process gently locks in all the natural goodness, nutrients and flavours of our ingredients.
INGREDIENT TRACEABILITY FROM PADDOCK TO PLATE.
All our wholefood ingredients are 100% traceable and ethically and sustainably sourced.
BACKED BY SCIENCE, TESTED WITH LOVE.
We work with key partners and universities to ensure our recipes are proven.